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There are a few that have really stood out to me, lately... one I haven't been able to find in a form that I can share with you here, so I'm going to hold off on telling you about it for now, but a couple of quick ones...

The colon cancer people actually have this as their catchphrase: We're behind your behind. I heard it on the radio and thought it was a joke, but it's the real deal. I think that's brilliant.

And another that was brilliant in a somewhat less intentional way was for a furniture store: "save up to 30% or more!".

Now this has been a pet peeve of mine for a while... seeing a sign in a store saying "Sale - up to 50% off". I might be the only one, but I'm a lot less interested in knowing that, if I go in, I am guaranteed never to be able to save more than 50%... I'd like to know I'm going to get it for at least whatever percent off. If I had my way, all the save "up to" signs would be replaced by save "at least" signs.

But being told that I will save absolutely no more than 30% or I will save more than 30%... well, how can you not trust those guys? I would suggest double-checking when they're ringing things through, though... just in case.

Happy shopping.